Tujibebe

  • A Advocacy Campaign/Project

? Activity Status: Unknown

Key Information

Tujibebe is a mobile-based brand focused on adolescent girls that also speaks to those around her. Born out of Tanzanian culture, Tujibebe unites young people through shared experiences, equipping them with the right skills and confidence to navigate adolescence. By role-modelling inspiring fictional and real-life success stories, Tujibebe content provides young people with the information and resources they need to make positive choices about their future - from finishing their education or setting up their own small business, to accessing a health service. Coming together as a community is central to Tanzanian culture; and we know that to create meaningful change for girls, we need to design content that engages boys too. Tujibebe inspires, supports and guides young people to make positive choices about their futures, together.

Lead Implementing Organization(s)
Location(s)

Sub-Saharan Africa

United Republic of Tanzania

Activity URL

https://www.girleffect.org/what-we-do/youth-brands/tujibebe/

Government Affiliation
Non-governmental program
Years

Not applicable or unknown

Partner(s)

Ministry Affiliation
Unknown
Funder(s)

Not applicable or unknown

COVID-19 Response
Unknown
Geographic Scope
National
Meets gender-transformative education criteria from the TES  
Unknown
Areas of Work Back to Top
Education areas
Attainment
  • Secondary completion
Other
  • Other
  • Transition from school to work
Other skills
  • Life skills/sexuality education
  • Rights/empowerment education
  • Social and emotional learning
Cross-cutting areas
  • Masculinities/boys
  • Other
Program participants

Target Audience(s)

Not applicable or unknown

Age

Not applicable or unknown

School Enrolment Status

Some in school

School Level

Not applicable or unknown

Other populations reached

Not applicable or unknown

Participants include

Not applicable or unknown

Program Approaches Back to Top
Community engagement/advocacy/sensitization
  • Community mobilization
Health and childcare services
  • Referrals to health services
Learning while working
  • Vocational training
Life skills education
  • Comprehensive sexuality education (CSE)
  • Sexual and reproductive health (including puberty education)
Program Goals Back to Top
Education goals
  • Increased secondary school completion
Cross-cutting goals
  • Increased agency and empowerment
  • Increased employment/job-related skills
  • Increased knowledge of HIV, puberty, and sexual and reproductive health
  • Increased knowledge of rights
  • More equitable gender attitudes and norms
  • Reduced poverty/increase household well-being